Article: Four Digital Marketing Mistakes To Avoid
Mistakes are part of life, but mistakes in business can mean the end of the line as far as a brand or company is concerned.
It is not always easy to know what is best or how one should run a business, but there are some digital marketing do's and don’ts that can help business owners and managers to make the most of opportunities in the digital world which will lead to business success.
ITSys Developments is a website development, content writing services, online marketing and social media marketing company that specialises in ensuring that businesses make the most of their digital opportunities, from excellent website design to professionally managing brands on Facebook.
Here are four digital marketing mistakes to avoid:
‘I don’t need a website’
We hear this one all the time, and it is scary how often the people saying this are in jeopardy of having their business close without any online memory that it ever existed. Even if your business has always done well and continues to grow, you need a website, if for nothing else, then to simply have an additional point of contact for customers and a big boost to credibility, as anyone who researches a business online will look for a website first and foremost.
‘I don’t need to sell my products online’
This is a tough one, as some businesses will genuinely simply want a website to show customers their products or services, and communicate a little about the business, before prompting the user to contact them for more info. That is all fine and well, but in some cases this is a wasted opportunity. For many people with businesses, and especially products that they are selling, having an online ordering system or full e-commerce setup will open up sales channels and opportunities they never even imagined were possible.
‘Google marketing? I would rather save the money than invest in that’
Big mistake! Google marketing is one of the most useful tools for any business, and something that can lead to serious growth. Online marketing finds people that are specifically searching for what you offer, and it is also valuable because you can target the geographical area, demographics etc. that you are after. It is therefore target marketing at its best, and this is what we specialise in at ITSys Developments. We create ads that target specific keywords related to your business, and your ads appear above or to the right of organic search results on Google when people search for these specific keywords.
‘Facebook for Business? Isn’t that a passing fad?
No, to be clear, it is not. Facebook is the largest social network on the planet, and it is only growing bigger each day. Ignoring the opportunities for your brand on this platform is like having the opportunity to communicate information about your business with thousands of people who may be interested and choosing to stay silent and let others talk about their businesses. A Facebook page is a must for any brand, as it is a low cost way to advertise what your company can do for customers, while enabling two-way communication through the site. A Facebook page says that your brand is modern and thoughtful, while one that is updated shows that you are passionate about what you do and willing to speak to customers on a level they are comfortable with.