Article:
Stats That Prove The Value Of Online Marketing

Online marketing is a valuable and highly-effective tool for businesses to attract quality traffic that can positively impact their sales.

Through the use of carefully considered and researched keywords, online marketing experts strategically target search engine users looking for the products or services that your business provides.

Those individuals are shown adverts related to those products or services, prompting them to click into your website and allowing you access to quality leads that may increase sales. Google Ads is the most powerful online marketing tool as Google is the most popular search engine on the internet.

Here are four statistics that prove the value of online marketing for businesses:

The average number of organic results on Google searches has dropped from 10 to 8.5, according to research from Searchmetrics. Google continues to prioritise its own ads and products over organic listings, meaning that the world’s largest search engine gives preference to paid advertising through Google Ads rather than organically.

Businesses need to remember to plan their marketing around mobile audiences, as audiences are increasingly using mobile devices and tablets to engage with companies on the internet. Mobile accounts for 72 percent of digital ad spend, according to eMarketer. This shows that businesses are aware of the importance of mobile users, building responsive websites and planning advertising around mobile.

When it comes to the effectiveness of Google Ads and adverts online in general, consumers are the proof in the pudding. Around 90 percent of consumers say that ads such as those on search engines influence their purchase decisions, according to Clutch. The same source found that 75 percent of internet users surveyed said that paid search ads make it easier for them to find information.

For any business looking at marketing options, one of the most important considerations is the ad network’s conversion rate. When it comes to Google Ads, it  really can help you to both reach your audience and get them to convert? WebFX reports that 75 percent is the average conversion rate for Google Ads – and that's incredibly impressive.

ITSys has been managing Google Ads campaigns for more than a decade for our clients - since the official Google Ads launch in South Africa. Over the years, we have perfected a strategy that will provide your business with the best return on your Ads campaign.

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