Article: What really matters to a website user

It is an important question to consider when planning a website - what really matters to the user?

ITSys Developments is a website design and digital marketing company with over 14 years of experience in this field, and as such, the company is very aware of what the user wants to get out of a visit to a website.

In the most basic sense, a user wants a website that ticks a few important boxes, because without a combination of the following elements, a website is simply not doing what it is supposed to do…

A website needs to load quickly

A website that loads quickly is far more likely to keep the user interested and stop them from leaving before any useful information can be revealed. Everything from the content, design, images and any additional video or animation content that is part of the website needs to be carefully considered to ensure that load speed is prioritised, because users have short attention spans and loading issues will make their focus even more unlikely.

A website needs to be easy to navigate

Users want to be able to find the information they need quickly and easily, which comes down to navigation. Be strategic about where you place information, and how a user will get there. No piece of important information on your website should take more than two clicks to reach. It is crucial to section out the content and guide the user through your business story, breaking content into digestible pieces so that the user can navigate the site without getting bored.

A website needs to contain the information they need

As a business owner, it’s important to keep in mind what the user wants and the research to back it up so that you can make informed decisions that will help with increasing leads and building trust. Considering the website from the standpoint of your prospective users is a sure way to add content that is interesting and informative, based on what it is your business offers the user.

A website needs to have an engaging design

If the design of your website is not engaging for users, you may as well stop right there, as this is fundamental to any serious benefit and any interaction that you are hoping for from potential customers who are visiting your website. A design that is interesting for the user will ensure repeat visits and potentially repeat business, while building the credibility of the brand in question.


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