Your business’s online presence, regardless of the industry you operate in, can have a massive impact on your success.
In this day and age, businesses have to be aware that a majority of their customers will visit their website before making a purchase. This is why having a strong online presence, with particular focus on a great website, can be make or break for the business’ ability to generate sales.
Here are three reasons why small businesses should invest in a website to ensure their sustained success.
A website serves a basic but very important purpose for small businesses in terms of actually letting potential customers find you. A customer may have heard about your business through word of mouth, and they are looking to find out more information about you, or they may have been searching for companies that do what you do. Either way, without a website, it would not be possible for people using the internet to find your company and learn about your business and what it has to offer.
Build The Credibility You Deserve
Building credibility is a crucial effort for any business to undertake, and having a functional and useful website is a big part of accomplishing that. It is possible to build an online brand presence for your business on social media, but you’re restricted by the platform in terms of design, process and technology. This is not the case with a website, which can help small businesses to increase flexibility, control, branding and credibility. According to recent research conducted in the US, 84 percent of consumers believe a business with a website is more credible than one that only has a social media presence.
Develop A Competitive Edge
According to Verisign research, 93 percent of consumers admit to using the internet for research purposes before deciding to make a purchase. Consumers want to be informed about their purchasing decisions, and it is important to provide them with the right online platform from which they can effectively research what you have to offer. Without a website, you risk losing customers to businesses who have a website, especially if they are effectively marketing their website through Google Ads.
At ITSys, we are experienced website designers and developers with countless successful websites built and revamps undertaken over the last two decades. We specialise in developing custom websites that are e-commerce enabled and allow online credit card payments through trusted payment gateways like PayGate or SageGate.
We will happily create a user-friendly responsive website or revamp your current site to offer you the functionality you need to reach your audience and allow your customers access to your products online.